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Bestseller No. 1
IT Cosmetics CC+ Cream (Light Medium) - Natural Full Coverage Foundation With SPF 50+, Color Corrector & Anti-Aging Hydrating Serum, Hyaluronic Acid + Peptides, Lightweight - 1.08 fl oz - WHY YOU’LL LOVE IT – Your Skin But Better CC+ Cream Natural Finish Foundation combines full-coverage foundation, anti-aging serum, and UVA/UVB SPF 50+ mineral sunscreen. It’s the #1 prestige SPF foundation in the U.S.! This anti-aging foundation with built-in serum and full coverage SPF protects skin while providing a long-lasting finish for a natural skin-like, youthful complexion on all skin tones
- ANTI-AGING BENEFITS – This tinted cream gives natural, flawless, even, and buildable coverage for all skin types, instantly camouglaging the look of top skin concerns like acne scars, wrinkles, redness, dark circles, large pores, dark spots, and uneven skin tone. CC Cream is perfect for covering any redness or discoloration as the color correcting pigments are built right into the formula! No more messy red, green or yellow color-correcting concealers.
- INGREDIENTS – Same formula you trust at a new price you'll love. This hydrating foundation serum features hyaluronic acid, peptides, niacinamide, Vitamin E plus broad-spectrum SPF 50+ UVA/UVB protection to hydrate, plump, and even skin tone while reducing fine lines
- SPF 50+ – Deeper foundation shades (Tan Cool to Deep Cool) include broad-spectrum clear SPF for sun protection without the white cast, perfect for darker skin tones needing natural, lightweight foundation coverage without a white or gray cast. Clear SPF is a chemical sunscreen that looks invisible on skin, including deeper skin tones. Both physical and clear SPFs have been dermatologist-tested for safety, suitable for sensitive skin and allergy-tested.
- YOUR IT ROUTINE: Cleanse and moisturize with Confidence in a Cleanser and Face Cream. Apply 1–2 pumps of your favorite CC+ Foundation (Original, Nude Glow, Illumination, or Natural Matte) using the Heavenly Luxe #7 Brush for crease-free, flawless coverage. Finish by adding a radiant glow with Do It All Color Balm Blush + Bronzer and apply Superhero Mascara to lengthen and condition lashes from root to tip
Bestseller No. 2
IT Cosmetics Bye Bye Under Eye Bags Daytime Treatment - Temporary Eye Bag Reducer & Undereye Corrector, Smooths & Reduces Look of Wrinkles & Fine Lines, Transparent Finish - 0.5 oz - WHY YOU’LL LOVE IT - This rapid, non-invasive, temporary under eye corrector is a clinically tested eye cream that reduces puffiness and under eye bags in just 15 minutes. This product delivers only short-term benefits, and the results you experience may vary based on the severity of your under eye bags
- BENEFITS - Safe for daily use, dermatologist- and ophthalmologist-tested for safety, fragrance- and paraben-free, vegan, and suitable for sensitive skin. It is formulated to work for all skin tones and designed for daily daytime use, do not use overnight. It can be applied to bare skin and is also compatible on top of makeup, such as Bye Bye Undereye Concealer. It easily removes with an oil-based facial cleanser
- MULTI-PATENTED TECHNOLOGY - Featuring a unique technology that creates a blurring film to tighten and compress the under eye area, helping visibly reduce eye bags. Results may vary depending on severity for effective eye bag treatment
- HOW TO APPLY - Apply a pea-size amount to dry skin. Glide gently from inner to outer eye corners 2-3 times. Lightly tap edges, relax face, and let dry for 15 minutes before moving for best results. It is designed to work over makeup; apply when all products applied are fully dried down
- HOW TO REMOVE IT - Do not sleep with the under eye bag treatment on. Remove gently with an oil-based cleanser like IT Cosmetics Bye Bye Makeup Cleansing Balm or a waterproof makeup remover. Rinse well with warm water and pat dry
Bestseller No. 3
IT Cosmetics Superhero Mascara Travel – Volumizing & Lengthening Black Mascara, Buildable Lash Volume, Collagen, Biotin, Peptides, Lifting & Curling Formula, Super Black Pigment - 0.17 fl oz - WHY YOU’LL LOVE IT - Our #1 best-selling mascara for lash length and volume transforms sparse or short eyelashes into long, natural-looking lashes. Features our Lash-Changing Power Brush for maximum reach, lift, separation, and curl. It is specifically designed to be suitable for sensitive eyes
- TECHNOLOGY - Our exclusive Elastic Stretch Technology coats each lash with a volume-boosting, lengthening, and super-buildable mascara formula for customizable results, leaving lashes conditioned and healthy with every application
- INGREDIENTS - Hydrolyzed collagen provides amino acids to support lash elasticity and smoothness; Biotin promotes healthier hair and skin; Peptides help reduce dry, brittle lashes for stronger, more resilient lashes
- HOW TO APPLY - Start at the root, wiggle and sweep through to the tips for voluminous lashes. Apply additional coats for longer-lasting, dramatic results. Perfect for enhancing natural lashes with buildable mascara coverage and lash-conditioning technology
- YOUR IT ROUTINE: This clinically proven formula delivers volume, length, and elastic stretch in one coat. Start by prepping skin with Confidence in a Cleanser and Face Cream. Apply your choice of CC+ Cream Foundation using the Heavenly Luxe #7 Brush, followed by Bye Bye Under Eye Concealer. Complete your look with Do It All Color Balm Blush + Bronzer and Superhero Mascara for a visible lash transformation
Bestseller No. 4
IT Cosmetics Confidence in a Cream - Hydrating & Anti Aging Face Moisturizer, Visibly Reduces Fine Lines & Wrinkles, Up To 48H Hydration, Repairs Skin Barrier, Squalane & Ceramides - 2 fl oz - WHY YOU’LL LOVE IT - From the #1 women’s anti-aging moisturizer franchise, this all-in-one face cream repairs the skin barrier and reverses signs of aging. Its rich texture absorbs quickly for instant hydration and radiant, youthful-looking skin
- IT REALLY WORKS - With patented concentrate featuring niacinamide and peptide lipid complex, it reverses major aging signs in 2 weeks: fine lines, dullness, dryness, wrinkles, firmness, elasticity, pores, texture, and uneven skin tone
- INGREDIENTS - Formulated with niacinamide to even skin tone and reduce fine lines/wrinkles; peptide-lipid complex to boost elasticity and firmness; squalane to hydrate and strengthen the moisture barrier for healthier skin
- BENEFITS FOR EVERYONE - Dermatologist-recommended, vegan formula, tested on all skin types and diverse skin tones. Strengthens skin’s moisture barrier in 1 hour with hydration lasting up to 48 hours for lasting skin rejuvenation
- HOW TO APPLY - Apply to clean skin morning and evening. Use a quarter-size amount on areas needing moisture and rejuvenation. Provides quick hydration and serves as an primed base for makeup application, such as CC+ cream foundation with spf 51
SaleBestseller No. 5
IT Cosmetics Your Most Beautiful You 3-in-1 Makeup Palette - Matte Bronzer - Radiance Luminizer -Brightening Powder Blush - With Peptides & Drops of Light Technology - MULTITASKING MAKEUP - Your Most Beautiful You has everything you need for a natural look of vitality! While the matte bronzer warms your complexion, the radiance luminizer adds a lit-from-within glow, and the brightening blush creates your natural flush.
- ANTI-AGING INGREDIENTS - Formulated with proprietary Drops of Light Technology and peptides, each shade in this powerhouse palette works to instantly diffuse the appearance of fine lines & wrinkles, and nourish your skin for your most beautiful results.
- AIRBRUSHED FINISH - All of our highly pigmented, long-wear products pair perfectly with your IT Cosmetics Heavenly Luxe Wand Ball Powder Brush #8, which gives you an airbrushed application that makes you smile upon contact!
- HOW TO APPLY - Swirl your IT Cosmetics brush in bronzer and apply where the sun naturally hits your face. Then, brush luminizer over the areas you wish to highlight. Add a youthful flush of color by applying blush to the apples of your cheeks.
- BEAUTY TIP - To achieve the perfect bronze glow, swirl your brush in both the matte bronzer and radiance luminizer, then dust onto your face and decollete for beautifully soft results.
Bestseller No. 6
IT Cosmetics Naturally Pretty Essentials - Luxe Eyeshadow Palette - Travel Size - 6 Matte Shades & 1 Transforming Satin Shade - With Anti-Aging Hydrolyzed Collagen, Silk & Peptides - 0.092 oz - MATTE-TO-SATIN EYESHADOW - The Naturally Pretty Essentials palette features six full-size shadows that, with a tap of the bonus Transforming Hello Light shade, turn from matte to radiant satin for a total of 13 eye-opening colors!
- MUST-HAVE MAKEUP - Discover your most naturally pretty eyes with this must-have palette that’s perfectly sized to go wherever you go. Ideal for any occasion, all of the high-pigment, long-wear shades make your eyes come alive!
- ANTI-AGING INGREDIENTS - Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides, and proprietary No-Tug Technology, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids.
- BEAUTY TIP - Apply the Transforming Hello Light shade above and underneath your brow bones, and to the inner corners of your eyes, to highlight your features and create a beautiful, eye-opening look!
- HOW TO APPLY - To turn any eyeshadow from matte to radiant satin, dip your favorite IT Cosmetics brush into your choice of matte shadow, then tap it into the Transforming Hello Light shade & apply. Shades can be worn wet or dry, as shadows or liners.
Bestseller No. 7
IT Cosmetics CC+ Cream Natural Matte (Medium) - Poreless Full Coverage Foundation With SPF 40, 16HR Shine Control, Color-Corrector, Skin-Balancing Serum, Noncomedogenic - 1.08 fl oz - WHY YOU’LL LOVE IT – CC+ Cream Natural Matte is our best foundation for oily skin. This longwear matte foundation controls shine, corrects color, balances skin, and provides broad-spectrum sunscreen all in one
- INGREDIENTS – Formulated with Air Licium for blurring and shine control; Lentil Seed Extract to minimize pores; 2% Niacinamide to help promote more even-toned skin; Hyaluronic Acid for hydration; and SPF 40 for UVA/UVB sun protection. This smooth natural matte finish never looks flat or dries out your skin. The formula has been clinically tested and shown to improve the feel of skin softness after 8 weeks of daily use
- BENEFITS – Sweat- and humidity-proof formula offers 16HR shine control, 24HR hydration, and sun protection without white cast. Improves bare skin texture after 8 weeks. This noncomedogenic foundation is ideal for oily, combination, sensitive, and acne-prone skin
- IT REALLY WORKS – Our best CC cream for oily skin immediately blurs the look of pores as it works to flawlessly cover fine lines, skin imperfections, dark circles, facial redness, discoloration, and uneven skin tone.
- DISCOVER IT – Apply 1-2 pumps on clean skin. Build coverage as desired with Complexion Perfection #7 makeup brush for buffing and blending. Find your favorite multi-tasking foundation : CC+ Original (full coverage, natural finish), CC+ Nude Glow (medium coverage skin tint, glowy finish), CC+ Illumination (full coverage, radiant finish), CC+ Natural Matte (full coverage, pore-less matte finish)
Bestseller No. 8
IT Cosmetics Bye Bye Redness Full Coverage Color Correcting Cream (Neutral Beige) - Redness Neutralizing Tinted Face Moisturizer, 12HR Hydration, Hyaluronic Acid, Colloidal Oatmeal - 0.37 fl oz - WHY YOU’LL LOVE IT - This anti-redness face cream infused with hyaluronic acid, colloidal oatmeal, aloe, and avocado is a soothing color corrector that reduces facial redness, evens skin tone, and calms your skin for a balanced, radiant complexion
- BENEFITS - Its full-coverage formula camouflages rosacea, broken capillaries, blemishes, sun damage, scara, age spots and skin irritations. Can be worn alone or under makeup. It is dermatologist tested, non comedogenic, suitable for sensitive skin, and allergy tested
- FEATURES - This hydrating, super-blendable tinted cream provides perfect coverage that won’t crease or crack and evens out your skin tone while making your skin look younger
- INGREDIENTS - Hyaluronic acid helps support skin elasticity and plumpness; Aloe helps soothe and moisturize skin; Avocado helps protect skin from visible signs of skin damage and aging, Colloidal Oatmeal, a natural anti-irritant helps moisturize, soften and smooth skin
- HOW TO APPLY - Apply to clean, moisturized skin. Blend with your favorite IT Cosmetics makeup brush for flawless, color-correcting full coverage. Wear alone to conceal or under makeup for a perfect, even complexion
Bestseller No. 9
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer, Sunlit - Blendable & Buildable, Lift, Reshape, All-Over Color, 24HR Hydration With Hyaluronic Acid, Peptides & Vitamin E - 0.63 oz - WHAT IS IT - A serum cream blush and bronzer that delivers buildable, all-day, sun-kissed color that lifts, reshapes and smooths with 24-hour hydration
- BENEFITS - Achieve a naturally glowing, lit-from-within look (no glimmer or shimmer) with our 6 cream blush and 2 bronzer shades that melt into bare skin or over makeup. Adds dimension and lift without settling into fine lines - perfect for mature skin
- FORMULA - This cream blush + bronzer features a 92% solid serum skincare base with hyaluronic acid, peptides & vitamin E. Non-comedogenic and suitable for sensitive skin, it delivers 24HR hydration while smoothing and adding back dimension and lift to your face
- HOW TO USE - Apply with fingers or our Heavenly Luxe Complexion Perfection Brush #7. Gently tap + blend on or slightly above the apples of the cheeks and high points of the face (forehead, nose and eyelids) for a lifted look. Add to the forehead, nose and eyelids for all-over color
- PRO TIP - To customize your makeup blush color or create different effects, try layering two shades together. Apply to eyelids for cohesive look. Blushes: Sunlit, Sun Blossom, Sun Warmth, Sunray, Sun Gaze, Sun Rush. Bronzers: Sun Bronze, Sun Tan
Bestseller No. 10
IT Cosmetics Your Skin But Better Makeup Primer+ - Extends Makeup Wear, Hydrates Skin, Refines the Look of Pores - With Glycerin, Bark Extract & Ginger Root Extract - Oil-Free Formula - 1 fl oz - HYDRATING PRIMER - Your Skin But Better Makeup Primer+ is a makeup-gripping base that hydrates your skin while extending the wear of your makeup. Wear it underneath makeup, or by itself, for a more refined, hydrated complexion.
- MINIMIZE PORES - With continued use, this skin-transforming primer also works to refine the look of pores! Perfect for all skin types, including sensitive skin.
- OIL-FREE FORMULA - Our oil-free formula is infused with skin-loving glycerin, bark extract, and ginger root extract.
- HOW TO APPLY - Apply a thin, even layer onto clean skin, after your moisturizer. Blend foundation and other makeup on top for a smooth, fresh finish that lasts. Can be worn on bare skin for an extra boost of hydration.
- IT REALLY WORKS - With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!
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